MEGA To Give New Life To Old Toys With Recycling Program




MEGA™, a leading construction toy brand has unveiled a Free Nationwide Recycling Program to give new life to old toys. The partnership with international recycling leader TerraCycle®, will recycle used Mega Bloks®, Mega Construx™ and other non-electronic MEGA™ toys to create new products in Canada.

Through the Blocks and Bricks Recycling Program, consumers can send in MEGA toys to be recycled at no charge to the consumer. Participation is easy. You can sign up for the program at www.terracycle.com/blocks-and-bricks-en-ca, then mail in your blocks and bricks using a prepaid shipping label you can print at home. Once collected, the blocks and bricks are cleaned, melted into hard plastic and remolded to make new products from the recycled materials. This may include playgrounds, picnic tables and park benches, to name a few. The Blocks and Bricks Recycling Program is open to any individual, school, office, or community organization interested.

This comes on the heals of MEGA's new line of building products made from plant-based materials, released earlier this year. As part of the line, all products come in Forest Stewardship Council (FSC)-certified packaging that is fully recyclable. "Our plant-based blocks were the first step towards creating a more sustainable future and we are excited to continue the momentum as we believe that with every step, together we can make an impact," said Bisma Ansari, SVP of MEGA. "By teaming up with TerraCycle, we are providing builders a more sustainable option to dispose of their well-loved toys and the ability to recycle our toys for free. We are very proud to continue our commitment towards a greener planet, one block at a time, as we build a brighter tomorrow together."

For more information on this initiative and TerraCycle's recycling programs, visit www.megabrands.com/en-ca/environmental-initiatives.

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