X Marks the Spot Around the World
Treasure X Joins Forces With Geocaching to Host the World's Largest Treasure Hunt
To celebrate the launch of this year's most anticipated new toy - Treasure X, Moose Toys has partnered with Geocaching HQ to bring to life a global treasure hunt adventure!
Treasure X is set to capture the imaginations of children around the world with its multi-layered 'unboxing' process complete with the ultimate surprise reveal. Fans will be entertained with superior levels of play as they dig their way through, uncovering the chance to find REAL GOLD.
Geocaching is a global outdoor recreational activity, where participants use navigation skills to find cleverly hidden containers called geocaches. There are currently more than three million geocaches hidden worldwide by enthusiasts who use the Geocaching® app or GPS device to discover them.
In July, 3,000 special edition Treasure X game pieces were released in the game of Geocaching globally.
"Geocaching is a modern day treasure hunt that unites the spirit of exploration and adventure with treasure seeking fans around the world. It's a natural fit to recognize and celebrate the launch of a toy like Treasure X," Said Katie DiJulio, Partnerships and Promotions Manager at Geocaching HQ.
The response from the geocaching community has been incredible. We saw over 10,000 requests from people all over the world ranging from Sweden to Australia to the USA."
The game pieces have already been dropped in nine countries and have interacted with thousands of people as they continue to change hands and relocate for new players to find them.
"We are so excited to have launched this first of its kind partnership with Geocaching," Said Ronnie Frankowski, CMO at Moose Toys. "The excitement of a real-life treasure hunt through Geocaching combined with the opportunity to dig and discover cool action figures and real gold treasure ensures that Treasure X will be the gift that keeps on giving to our fans. We're excited and energized by the incredibly strong start of our Treasure X program!"
Treasure X is available NOW. Find out more at: www.moosetoys.com.
About Moose Toys:
Moose Toys exists to make children happy. The team has innovation in their DNA and are famous for the design, development and manufacture of award-winning toys that continue to disrupt the market! Moose Toys dominates in categories including collectables, craft, dolls, games and youth electronics and is consistently recognized as the most creative company in the industry. The family-run business disrupted the toy industry with the global phenomenon Shopkins and through these pint-sized characters, reinvigorated the way children play. The success of the company extends to the development of content, entertainment and global licensing deals. Moose calls Australia home, has over 400 staff and distributes to over 100 countries.
About Geocaching HQ:
Based in Seattle, Geocaching HQ supports the global community-based activity of geocaching. The company's 80+ employees develop innovative products and services including Geocaching.com and the Geocaching® app that inspire and enable discovery, exploration, and adventure in more than 190 countries.