Baskin-Robbins Launches New Plant-Based Vegan Ice Cream
Baskin-Robbins Canada, the world’s largest chain of specialty ice cream shops, has announced the roll-out of its new non-dairy, plant-based vegan ice cream, free of any animal sources - meat, fish, shellfish, milk, egg, honey, enzymes or rennet. The new flavour, 'Chocolate Extreme' offers a rich chocolate flavour with semi-sweet chocolate chips and a chocolate fudge ribbon.
“We’ve been eagerly awaiting this pilot,” says Natalie Joseph, representative for Baskin-Robbins Canada. “This is an important category for us – one that has required a considerable number of hours of work and logistics behind the scenes. I could not be more proud of our team, both north and south of the border. We’ve worked around the clock to make this happen and the result is outstanding thus far. I’m optimistic our guests will appreciate the quality of this product and will return for more.”
A pilot launch, the flavour will be available at participating shops throughout the summer months – while supplies last. And, there's the possibility of other dairy-free options to be announced in 2021.
“Launching a new flavour such as this one, especially at this time, has been a challenge,” says Joseph. “But we’ve listened to feedback from our guests. We know this category is important for many Canadians. We’ve got our eyes set on more innovation in this area in 2021.”
Like all Baskin-Robbins flavours, Chocolate Extreme is available on its own, scooped in a cone or a cup, or as part of specialty items like sundaes, warm desserts and beverages. Consult the Baskin-Robbins store locator online or call your local Baskin-Robbins shop prior to visiting, for availability.
For more information about Baskin-Robbins Canada, visit baskinrobbins.ca.