Boston Pizza Brings Back the Heart-Shaped Smile Pizza in Support of Kids Help Phone

Starting April 29, when you order a small Heart-Shaped Smile Pepperoni Pizza, $1 from every pizza sold will go to support Kids Help Phone. Boston Pizza usually offers the heart-shaped pizzas every Valentine's Day, but have decided to bring this guest-favourite back, for a limited time, to spread some love and support a great cause.

"Boston Pizza's locally-owned restaurants have a history of giving back within their communities, as does Boston Pizza Foundation Future Prospects; this is a great opportunity to support Kids Help Phone at a time when it matters most", said Peter Blackwell, SVP Marketing. 

Kids Help Phone is one of four charity partners that Boston Pizza supports through Boston Pizza Foundation Future Prospects (BPFFP). During the COVID-19 pandemic, Kids Help Phone has seen a significant increase in calls and texts from youth looking for support.

"Kids Help Phone has experienced a nearly 400% increase in calls/texts related to COVID-19 since mid-March, pointing to the depth and breadth of the mental health impact on Canada's youth", said Katherine Hay, President and CEO of Kids Help Phone.

Boston Pizza restaurants are currently operating for Take-Out and Delivery, offering a variety of at-home meal options for Canadians. Heart-shaped smile pizzas will be available to order from, on the Boston Pizza app or by phoning your local BP. The heart-shaped smile pizzas will be available as small, pepperoni pizzas.

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