Michaels Partners with the Boys & Girls Clubs
The arts and crafts specialty retailer commits to making great futures by providing spaces, supplies, and skills needed to shape innovative leaders.
The Michaels Companies, Inc. announced a new three-year partnership with Boys & Girls Clubs of America and Boys & Girls Clubs of Canada. With the newly-minted Making Great Futures program, Michaels is dedicated to inspiring change within the Clubs’ creative arts programming by renovating select art spaces, sharing educational tools and resources, and facilitating team member engagement opportunities, as well as serving as the organizations preferred arts and crafts provider.
“The extraordinary mission of the Boys & Girls Clubs deserves tremendous support,” said Chuck Rubin, Chairman and CEO of The Michaels Companies. “At Michaels, inspiring creativity and making it easy for kids and teens to fuel their imaginations is the cornerstone of our business. It is our hope that the Making Great Futures program will help nourish critical youth development and provide an opportunity for Club members to confidently explore and discover their creative voices to positively and significantly impact their lives.”
“Our partnership with Michaels will empower kids and teens at Boys & Girls Clubs across the country to make, to think creatively, to dream in color,” said Jim Clark, president and CEO, Boys & Girls Clubs of America. “Michaels commitment and dynamic approach to our mission is both exciting and inspiring. Together, we will enable all young people – especially those who need us most – to reach their full potential and find their path to a great future.”
“We are thrilled to partner with Michaels to inspire creativity and make art even more accessible at Clubs across Canada,” said Owen Charters, President & CEO of Boys and Girls Clubs of Canada. “With Michaels stores in every province in Canada, and team members ready to volunteer their time and energy, we know this collaboration will help kids unlock their potential for self-expression and imagination.”
Arts programming and education have a significant impact on a child’s development, in addition to increasing their interest in arts-related fields of study and work. To encourage Club members’ creative growth, Michaels and Boys & Girls Clubs are providing kids and teens with access to the tools to pursue creative thinking and the ability to make without limits, with a goal of improving all-around engagement and achievement. To help Club members and staff expand their boundaries, Michaels will transform select Club art spaces into ultimate craft rooms, complete with all the supplies—from paint and paper to easels, and everything in-between—needed for social and emotional creative expression. Michaels will also work with Boys & Girls Club teams annually to ensure that youth development professionals are armed with a robust, celebratory and comprehensive approach to training and development to further cultivate optimism, originality and, most importantly, the confidence to bring kids’ and teens’ visions to life.
To celebrate the launch of this partnership, Michaels is hosting a two week in-store activation designed to engage shoppers in supporting Boys and Girls Clubs. Starting February 24th, for every Kids’ art, craft, and science kit purchased in store, across the US and Canada, Michaels will donate $1, up to $50,000, to support Boys & Girls Clubs of America and Boys and Girls Clubs of Canada.
To learn more about Michaels and the Boys & Girls Clubs partnership, visit https://investors.michaels.com/giving-back.