Geoffrey the Toys 'R' Us Mascott Throws Ceremonial Pitch at Blue Jays Game

Toys 'R' Us Canada mascot becomes first Canadian toy mascot to throw ceremonial first pitch for Toronto Blue Jays

Geoffrey, the Toys 'R' Us, the official mascot of Toys"R"Us Canada, the country’s toy and baby authority, threw the ceremonial first pitch at Rogers Centre on July 24, 2019 to kickoff the third home game of the Toronto Blue Jays series against the Cleveland Indians.

Geoffrey’s been playing with toys and games for years,” says Melanie Teed-Murch, president at Toys 'R' Us Canada. “But I never thought I would see him on a professional sports field. He did an amazing job and I’m sure if he could speak he would likely encourage everyone to pick up a toy or ball and play with him.”

Geoffrey spent months preparing for the big game lifting toy boxes, doing push ups and, according to some reports, even running down the aisles – an activity he knows he should not be doing. Footage of his training was leaked to media in a short video first seen on Instagram, on July 17, 2019. Geoffrey even travelled to Barrie, Ontario earlier this week to throw the first pitch at a Barrie Minor Baseball Association little league game between the Lookouts vs Bisons.

Geoffrey is committed to showing Canadians the importance and benefits of play,” says Teed-Murch. “Even if life throws you curveballs, or you think you can’t do it, Geoffrey reminds us that you can do or be anything you want if you believe in yourself and support yourself with a positive attitude. Mascots too have a gift of showing us the power of play, beyond words.”

The ceremonial first pitch is only part of a Toys 'R' Us Canada and Toronto Blue Jays partnership that was announced back in March. The proudly Canadian organizations will continue to grow their partnership over the coming seasons to bring new and exciting playful experiences to customers and fans right across the country.

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