LEGO® Replay Launching In Canada
The LEGO Group is encouraging families to share the joy of building with other kids by giving back in a meaningful — and simple way. The group has announced it will expand LEGO® Replay into Canada after a successful year-long pilot project in the US where 30,000 families donated over 100 tons (over 90,000 kg) of bricks for reuse.
Through Replay, anyone in Canada with LEGO bricks, sets, or elements they are no longer using, can visit the LEGO Replay website and print out a free FedEx shipping label, to ship their LEGO bricks. The bricks are sorted, inspected and cleaned before being donated to partner charities. This is made possible since LEGO bricks are made from high-quality, durable materials, designed to be used for generations.
The group is currently collaborating with Right to Play, an organization that protects, educates and empowers children to rise above adversity using the power of play; True North Aid, a registered Canadian charity dedicated to serving and supporting northern and remote Indigenous communities across Canada; and the Nova Scotia Department of Education and Early Childhood Development, responsible for children's education, including early years, and primary to grade 12 in English and French in public schools across the province.
"We are thrilled by the success of LEGO Replay in the US and can't wait to replicate that success here in Canada," said Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group. "We know that people don't throw away the LEGO brick, they either hand it down to children and grandchildren or they donate it to kids in their communities. LEGO Replay is a terrific third option that's both sustainable and socially impactful."
By donating your used bricks, you can help share the power of play with children who need it most. If you’re interested in donating your LEGO bricks, visit www.lego.com/en-ca/aboutus/replay to find out more.