AGO Announces Bold New Pricing Changes
Less equals more! Starting May 25, the AGO offers free entry for visitors 25 and under, and launches an Annual Pass for only $35.
Art is for everyone, and today the AGO announces bold and exciting changes that will ensure greater museum access than ever before. Starting on May 25, admission for visitors 25 and under is free – all year, anytime. For visitors over 25, the AGO offers a brand new Annual Pass that provides unlimited admission for a year for $35.
According to the AGO's Michael and Sonja Koerner Director, and CEO Stephan Jost, the new admission rates are a game-changer that will open the Gallery's doors wider than ever before. "Art is essential, and we're making it easier for everyone to make it a part of their everyday lives," he says.
These major pricing changes go into effect on May 25. Advance sales of the $35 AGO Annual Pass begin on May 9 at 10:30 a.m. at ago.ca, in person at the AGO, and by phone at (416) 979-6648. Annual Pass holders will receive a digital card for smartphones so that they don't have to wait in line for tickets; they simply present their digital pass to be scanned upon arrival. Visitors without smartphones may request a physical Annual Pass. For single ticket purchasers, one simplified price of $25 now includes admission to the AGO Collection and all special exhibitions with no extra fees.
"Ontario's government is pleased to support our arts sector to ensure it continues to grow," says Michael Tibollo, Minister of Tourism, Culture and Sport. "The AGO is an important part of the province's cultural landscape, and our government is extremely supportive of the Gallery's new admission model. This initiative will improve access for our youth and families and lead to an even stronger cultural tourism industry for Ontario."
Adding to the exciting lineup at AGO All Hours on May 25 is the highly anticipated public opening of Yayoi Kusama's INFINITY MIRRORED ROOM - LET'S SURVIVE FOREVER, the first contemporary artwork in Canada to be acquired through a major crowdfunding campaign. Same-day reservations to see the artwork can be made on-site at the AGO.
The AGO's robust membership program provides a foundation of philanthropic support. The generosity of nearly 100,000 members allows the AGO to fulfill its mission to bring art, learning and audiences together. Membership continues to offer special benefits, including exclusive previews of special exhibitions, discounts, access to the Norma Ridley Members' Lounge, and more.
"Great cities deserve great civic spaces, and increasing access to the AGO will make the museum a more welcoming and inclusive place for all," says Stephan Jost. "Thank you to AGO Members, donors, sponsors, and partners for allowing us to break down barriers in truly meaningful ways."
School group visits remain subject to an administrative fee that supports the group experience.
Find out more at AGO.ca.