Tim Hortons Foundation Launches New Tims eCamp for Disavantaged Youth
Tims Foundation will launch a digital camp community as physical camps are postponed due to COVID-19.
Tim Hortons Foundation Camps has announced it will be replacing its traditional summer camp programming for disadvantaged youth, with an all new, inclusive online experience — in an effort to continue and reinforce its focus of providing emotional and developmental support to these children, especially during this challenging time.
The launch of Tims eCamp is scheduled for July 2020 and offers an alternative to the Foundation's physical camp experience which will now be postponed until Fall 2020, due to the COVID-19 pandemic. As a leader in youth development, the Tims Foundation will pull from its existing year-round School and Summer Programs, and reformat it in a virtual environment.
"For the past 45 summers, we have proudly served youth from Tim Hortons communities with life-changing camp experiences," said Dave Newnham, President and Executive Director, Tim Hortons Foundation Camps. "This pandemic has made it increasingly challenging to safely plan and prepare for our in-person, overnight camp programs this summer. Until Fall 2020 at the earliest, we will be suspending all in-person programs and refocusing our efforts on this new, interactive, digital approach."
Tims eCamp will support kids by giving them access to online programming through either connectivity or devices. With enhanced measures to ensure camper safety and security, Tims eCamp will introduce eCabins lead by trained facilitators that will guide group instruction and encourage campers to make positive connections with peers within their community.
Campers who were registered to take part in physical camp this summer will be eligible to participate in the new Tims eCamp experience. Details and information will be sent to registered families in the coming weeks.
The Tims eCamp initiative is made possible with the ongoing support from Tim Hortons and Restaurant Brands International (RBI). The funding will allow the Foundation to quickly and easily re-invent its programming while eliminating the need for summer layoffs among full-time salaried employees. ‘Tim Hortons Camp Day’, the Foundation’s largest annual fundraiser — thanks to restaurant owners and guests, is an important part of the support and will be rescheduled later this summer. Tims Foundation will also work with the federal government to explore ways in which the recently expanded Canada Summer Jobs Program can support seasonal student eCabin counsellor roles.
For more details and to donate to support the development of Tims eCamp, visit timhortons.com/foundation.