This September, Baskin-Robbins Canada will donate 31 cents from the purchase of every Creature Creations – Into the Sea to BGC Canada and its network of Clubs. For the past 120 years, BGC Canada has opened their doors to young people and their families at 736 locations nationwide. Now in its fifth year, the annual fundraiser is expected to raise more than $25,000.
“Emotions run high during the back-to-school season,” says Natalie Joseph, spokesperson for Baskin-Robbins Canada. “Fifty years into our history in Canada, we’re as determined as ever to bring smiles to the faces of children. Five years ago, we picked September as the perfect moment for an annual fundraiser because we wanted to recognize the heroism of children as they start a new routine, make new friends and celebrate the existing relationships that help them to embrace learning.”
Launched in 2020, the Creature Creations ice cream treats featured magical characters – initially a mermaid, unicorn and monster and, this year, a dolphin, shark and turtle. Specially priced at $4.99, this new product lineup became a big success with children of all ages.
Back-to-school will also be helped by this month’s Cappuccino Blast promotion showcasing the small cappy blast at $4.31, the medium at a price point of $5.31 and finally a large at $6.31.
“We share much in common with Baskin-Robbins,” says Owen Charters, CEO of BGC Canada. “We’re both focused on comforting and supporting kids and, through this fundraiser, on recognizing their bravery. It’s been a tough year for all of us, but we are grateful to our partners, including Baskin-Robbins Canada, for stepping up when we needed them the most and putting the needs of kids and teens first.”
BGC Canada’s national programs tackle relevant social issues, encourage and empower children and youth, and help them set a path for success. First launched in 2017, this back-to-school fundraiser has raised over $75,000 to date.