Canadian Winner Selected In Annual IKEA Soft Toy Drawing Competition

Sandwich Buddies. Photo: IKEA Canada

IKEA's recent annual drawing competition invited children from around the world to participate in the global retailer's Soft Toy Drawing Competition. Kids were asked to unleash their imagination to create the soft toys of their dreams.

Five unique drawings from more than 66,000 global entries were selected by a jury at IKEA of Sweden. They will be turned into real soft toys that will launch in stores and online this Fall. This year, a young Canadian, Audrey from Saskatoon, Saskatchewan, is among the five winners with her "Sandwich Friends" design. In addition to Canada, the other four winners were selected from Lithuania, Poland, Russia and the U.S.

"My soft toy represents best friends who live in Canada. Peanut Butter is soft, and jelly is sweet which together make a wonderful treat," said 9-year-old Audrey via virtual interview with IKEA Canada. "With Sandwich Friends I want others to be kind, careful and to always stay and take care of each other."

The SAGOSKATT collection is a limited-edition soft toy line designed by children for children, resulting from the annual IKEA Soft Toy Drawing Competition. Children from around the world could visit their nearest IKEA store, or enter online, to submit a drawing of their dreams with the hope of it being turned into a real toy. This year brought many challenges including store visit restrictions. As a result IKEA focused on digital ways to submit art so that children across Canada would still feel encouraged to enter.

"Every year, we're so inspired to see the creativity and fantastic fun in the submissions from kids around the world," notes Melissa Barbosa, Head of Sustainability at IKEA Canada. "We're super excited to welcome Sandwich Friends and hope all Canadians will feel inspired by Audrey's creation and her message of togetherness."

Look out for Audrey's Sandwich Friend toy soon! The SAGOSKATT collection will arrive in all IKEA stores in Canada and at this Fall. All proceeds from these toy sales are donated to local children's organizations across Canada that support their right to play and develop.


Founded in 1943 in Sweden, IKEA is a leading home furnishing retailer, offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. IKEA Canada is part of Ingka Group which operates 374 IKEA stores in 30 countries, including 14 in Canada. Last year, IKEA Canada welcomed 22.9 million visitors to its stores and 178.4 million visitors to and the IKEA app. IKEA Canada operates business through the IKEA vision - to create a better everyday life for the many people and does so through its local community efforts and sustainability initiatives. For more information on IKEA Canada, please visit

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