General Mills Canada Is Putting Free Collectables Back Into Cereal Boxes

Photo: General Mills Canada

General Mills Canada has announced the return of cereal box collectables for the first time in 15 years. Canadians can collect all three limited-edition colour changing spoons in marked boxes of Cheerios, Cinnamon Toast Crunch and Lucky Charms starting March 1, giving adults a retro blast from the past and a fun surprise for today's younger generation.

One million limited-edition boxes of Cheerios, Cinnamon Toast Crunch and Lucky Charms are now available at major retailers across the country. Each box includes one of three spoons inserted at random, that change colour when dipped in cold milk or yogurt. The spoons feature General Mills' iconic cereal characters, Buzz the Bee, Lucky and Crazy Squares.

Look out for the Yellow Box, Honey Nut, and Multi Grain Cheerios (570g – 725g), Cinnamon Toast Crunch (591g), and Lucky Charms (526g) ― these are the boxes with the free offer, while supplies last!

About General Mills Canada Corporation

Established in 1954, General Mills Canada Corporation is based in Mississauga, Ontario. General Mills purpose is to serve the world by making food people love. Its most popular products include Cheerios™ and Honey Nut Cheerios™ cereals, Nature Valley™ snacks, Yoplait® and Liberté® dairy products, and Old El Paso™ Mexican products. General Mills Canada is a proud and long-time supporter of Team Canada, Concerned Children's Advertisers and United Way. Find out more at

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