Bell Let's Talk Day 2021

Bell Let’s Talk Day in 2021 will take place on January 28 and Canadians and people worldwide have the opportunity to make their voices heard in the conversation about mental illness. With the challenges everyone has had to face in 2020, taking every action to drive progress in mental health in our communities is more important than ever.

Every action counts ― and you can join in by texting, calling and participating on social media. New this year is the addition of TikTok and Pinterest. Your messages will directly drive Bell’s donations to Canadian mental health programs. 

On Bell Let’s Talk Day, Bell donates 5 cents to Canadian mental health programs for every applicable text, local or long distance call, tweet or TikTok video using #BellLetsTalk, every Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitter and YouTube view of the Bell Let’s Talk Day video, and every use of the Bell Let’s Talk Facebook frame or Snapchat filter. This is at no cost to participate other than what you would usually pay for your online or phone services.

In 2020, Bell Let’s Talk Day set a new single-day record with 154,387,425 messages across all platforms, growing Bell’s funding for mental health by an additional $7,719,371.25.

Since the first Bell Let’s Talk Day in 2011, Canadians and people around the world have sent a total of more than 1.1 billion messages of support for mental health, bringing Bell’s total funding commitment to $113,415,135 (this includes the company’s original $50 million anchor donation when Bell Let’s Talk launched in 2010, plus an additional $5 million dedicated to COVID-19 response.)

In March 2020, Bell announced the extension of the Bell Let’s Talk initiative for another 5 years. Bell is now targeting a total corporate donation of at least $155 million to Canadian mental health programs, including additional COVID-19 funding.

Be a part of the movement on January 28 by texting, calling and participating on social media, using the proper hashtags, and make your voice heard!

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