Kids! It's time to take out the crayons! If your family was asked to draw ketchup, what would you draw? When Heinz asked people from all around the world that very same question ― in an anonymous social experiment, people all drew Heinz Ketchup.
Dozens of participants across five continents took part in this experiment ― none of whom knew the brand. They were simply told to 'draw ketchup.' Overwhelmingly, most drew a bright red bottle with 'Heinz' from memory. Others opted to draw details like the keystone label, a tomato hanging from a vine, or the number 57 on the neck of a glass bottle. Drawings submitted ranged from simple and messy doodles to beautiful illustrations, but the majority of participants had one thing in common: they all drew Heinz.
Heinz is now inviting Canadians to 'draw ketchup' for a chance to see their artwork come to life on the iconic Heinz Ketchup bottle.
From January 18-31, 2021, Canadians can visit drawketchup.ca to submit their artwork. The best drawings will win a custom box and bottle with their drawing on the label. You don't have to be a famous artist to take part ― every doodle counts, and 250 people will be selected to win a custom bottle.
The original experiment invited people aged 8 to 80 to participate, but everyone is welcome. This social contest is the perfect activity to take part in as everyone stays safe at home. Participants must be 18 years of age or older to win, but parents can submit art on behalf of their children. Make it a family project! The contest is open to Canadian residents excluding Quebec.
Full contest details are available at drawheinzketchup.ca.