The MS Read-a-Thon has just launched a bold, modern new look for its 2021 campaign, to support people living with multiple sclerosis.
For over 40 years, the MS Society of Canada’s MS Read-a-Thon has been helping kids discover the joy of reading — while also supporting a good cause.
Families can once again get involved with a revamped campaign that, while still encouraging kids to read as much as they can throughout the month of February, has evolved to better fit in the digital age.
Joining the quest will not only awaken a love of reading, but the fundraising will also make a difference in the lives of people living with multiple sclerosis (MS) in your own community.
“While we all appreciate a classic, we also know that children today want a modern approach,” says Becky Mitts, Senior Director, Community Fundraising, for the MS Society of Canada. “So, to make MS Read-a-Thon more fun than ever before, we’ve built an exciting, interactive website where kids can track the books they read and customize cool avatars — all while supporting their community and people living with MS.”
The rules for the MS Read-a-Thon are simple — read whatever you like, and as much as you can until February 28. Registration is free and parents can register their child as part of their school (teachers can register their class and invite students) or individually.
MS is a chronic autoimmune disease of the central nervous system, and can affect vision, memory, balance and mobility. It is considered an episodic disability meaning that the severity and duration of illness and disability can vary and are often followed by periods of wellness. It can also be progressive.
The MS Read-a-Thon is particularly important in Canada, which has one of the highest rates of MS in the world — an estimated one in every 400 people. On average, 12 Canadians are diagnosed with MS every day. It is most often diagnosed in adults between the ages of 20 and 49 — this age group accounts for 60 per cent of the cases in Canada — it can also be diagnosed in younger children and seniors.
To register for MS Read-a-Thon and learn more about the event, visit www.msreadathon.ca.
Photos: MS Society of Canada