Tim Hortons® and Barbie® are launching the Tim Hortons Hockey Barbie® dolls at participating restaurants across Canada, and 100% of Tim Hortons' net proceeds will be donated to the Hockey Canada Foundation to support girls' hockey.
The partnership — which also includes Tim Hortons Hockey Barbie donuts that feature a fondant top with an edible Hockey Barbie image, as well as Tim Hortons Hockey Barbie-branded Tim Cards — is aimed at showing girls that they can be anything, including a hockey player.
The dolls are part of Barbie's 'You Can Be Anything' program, which inspires girls to reach their limitless potential through imaginative play and engaging with meaningful role models. Research shows that as of age 5, many girls begin to develop limiting self-beliefs. They stop believing their gender can do or be anything. This is the Dream Gap. One of the ways to help girls believe they can be anything and transcend the Dream Gap is through positive role modeling.
"As a leader in hockey in Canada, it's important that Tim Hortons shows support for young girls who want to play the sport. We want to ensure that girls feel like they belong in hockey just as much as boys do," said Hope Bagozzi, Chief Marketing Officer for Tim Hortons. "We're really excited about the impact of this partnership with Barbie and to show our strong support for girls' hockey."
Says Tara George, Country Head, Mattel Canada: "Barbie has inspired girls to be anything by showcasing aspirational roles in fields where women are underrepresented. As a parent who spends a lot of time at the rink, I am incredibly proud of the partnership with Tim Hortons and the opportunity to encourage more girls to get involved in hockey, one of the country's most beloved sports."
The one-of-a-kind dolls were created based on the likeness of two Canadian women who have broken barriers in the sport of hockey: Marie-Philip Poulin and Sarah Nurse. Poulin's game-winning goals to secure gold medals for Canada in Vancouver in 2010 and Sochi in 2014, and her accomplishments led her to be named the world's best female hockey player. Nurse also won a silver medal with Poulin and Team Canada in Pyeongchang in 2018. She's a key contributor and ambassador of the Professional Women's Hockey Player Association (PWHPA).
There are two Tim Hortons Hockey Barbie dolls to choose from, which come with a Tim Hortons hockey jersey, helmet, hockey stick, a doll stand and Certificate of Authenticity.
The Tim Hortons Hockey Barbie makes a great gift for collectors and kids aged six years and up and sells for $29.99.