An Augmented Reality Experience Is Coming To Toronto's Waterfront

Photos: The Redpath Waterfront Trail

This September, The Redpath Waterfront Festival is returning to Toronto’s waterfront with a two week socially distanced trail ― rebranded as The Redpath Waterfront Trail. The event will run from September 17 to October 3, 2021.

This year's festival will include spectacular and unique augmented reality (AR) stops, and a mix of permanent, live, and public art installations. The trail will span from Lower Sherbourne to Lower Spadina. Look out for local promotions at waterfront businesses.

From walking on water to seeing whales swim in the sky, the augmented reality experiences, developed by award-winning, multidisciplinary studio FLOAT4, will showcase the past, present and future of Toronto’s waterfront. You'll be able to experience the AR stops through your mobile device by scanning a QR code at each location. Check the trail website for new locations and promotions that will be added weekly. Test out the process now by visiting www.TOwaterfronttrail.com.

After such a difficult time, we are very excited to bring this safe and unique trail to Toronto’s waterfront this September. We look forward to providing a fun experience that we hope will increase foot traffic and economic impact to this amazing area of our city.” says Lea Parrell, co-producer of the Redpath Waterfront Trail.

TRAIL HIGHLIGHTS:

● Travel to the past and see what the waterfront looked like in the 1920s

● Watch a live graffiti mural come to life from Anishinaabe artist Que Rock

● See what’s in store for the future of the waterfront at East Bayside

● Visit the Trail Visitor Centre in Queen’s Quay Terminal

● Walk on water and see where Toronto’s waterline used to be

● Local promotions include discounted food and drink and fitness classes

This Fall, take your Imagination for a walk on Toronto’s Waterfront at the Toronto Waterfront Trail.

Find out more at TOwaterfrontTrail.com and start planning your visit!

Follow on Facebook, Instagram, and Twitter, and use #TOwaterfronttrail.

An Augmented Reality Experience Is Coming To Toronto's Waterfront
An Augmented Reality Experience Is Coming To Toronto's Waterfront
An Augmented Reality Experience Is Coming To Toronto's Waterfront

ABOUT REDPATH WATERFRONT FESTIVAL:

The Redpath Waterfront Festival (RWF) is an annual summer event that provides on-land and on-water programming with the goal of promoting Toronto as a premiere waterfront destination. With music, food, nautical programs and entertainment, the festival has something for everyone to enjoy. Every three years, the event welcomes a fleet of majestic tall shipsto Toronto. In 2021 RWF is repositioning to a waterfront trail to follow COVID-19 regulations and guidelines. Find out more at TOwaterfrontTrail.com.

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